Brand reputation is simply a customer’s perception of the particular brand. A brand’s reputation can make or break the company, product and/or service.
Brand & Reputation Management
Knowing and acknowledging to what people (especially a dissatisfied consumer) are saying about your company, its products or services is the basis to managing your brand’s reputation. Online world is now the real world and Internet is the greatest ‘reputation engine’. Online image of a brand, a company or an individual has far reaching outcomes today and could mean the difference between success and failure. In a hyper-connected social world, a few negative comments about your business and brand here and there on the Internet can do unimaginable damage to your brand’s reputation. These comments and reviews being freely available in the public domain create instant impressions about brands, products, organisations or individuals. There are tons of cases of brands getting destroyed or permanently scarred by either not handling to their online reputation appropriately.
Creating a successful company online and off requires trust in your brand’s internet reputation. Having a secure reputation establishes trust and confidence protecting your customers from internet fraud and corporate revenue losses. A poor reputation can lead to reduced confidence and mistrust, and result in reduced sales and business opportunities. We, at Praxis Media, monitor the online sentiments, manages the content available in internet and eventually promotes the brand. The idea is to neutralize the negative impressions and maximize and highlight the positive experiences which will eventually promote positive brand recall. From real time online reports on your brand, competition and industry, to content management on blogs, wikis and several other relevant social media platforms, managing the SEO rankings and online profiles, we offer holistic brand and reputation management services. We have an in-house mix of the best of techies, creative junkies, social media experts and marketing minds to manage your brand value and reputation.