Market research is the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Praxis Media Private Limited is a full service Marketing Research and Analysis with extensive experience in providing all types of research. We conduct in-depth business research studies of the value chain to understand the market characteristics (supply and demand, size and growth of the business, industry trends, technology assessment, competitor positioning, consumer preferences, regulatory/legal requirements, etc.). We offer our fieldwork and market research services and advice to make recommendations on how best to meet your research needs using the most appropriate technique and methodology. Our service is of integrated nature which is tailored to meet the specific objectives of our clients.
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.
Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services.
Statistical analysis is a component of data analytics. In the context of business intelligence (BI), statistical analysis involves collecting and scrutinizing every single data sample in a set of items from which samples can be drawn.
The process of evaluating data using analytical and logical reasoning to examine each component of the data provided. This form of analysis is just one of the many steps that must be completed when conducting a research experiment. Data from various sources is gathered, reviewed, and then analyzed to form some sort of finding or conclusion. There are a variety of specific data analysis method, some of which include data mining, text analytics, business intelligence, and data visualizations.
Brand research is a critical component of business success for two reasons. First, it provides a business with hard data to make effective decisions. Second, it gives a business deep insight into consumers’ minds, because let’s face it, consumers don’t always act the way they say they will.
Online research are ways in which researchers can collect data via the internet. They are also referred to as Internet research, Internet science or Web-based methods.